Live streaming is a world trend. People are more willing to watch live video from different social media or mobile Apps. How can the business catch opportunities from live streaming? 

Online shopping is popular in these years. It is convenient to get your favourite products by simply clicking through the Internet. However, the product you get may not equals to the description from the website. The quality of the products is not guaranteed. Building up confident with the customers become a big issue of the online shop. From now, live streaming helps them a lot. Do you know WHY?

Reason 1: Live Streaming is popular and easy to reach

Once you have used Facebook or Instagram, you will know what is live streaming. It is easy for people to watch the live video than before. Live streaming become a trend among social media users. Therefore, for online shops, live video can become an alternative way to promote their products. 

Reason 2: Capture your audiences' attention

Since the popularity of live video is increasing, people will more willing to watch the live video instead of TV. Therefore, if a company who want to attract more customers, they can try to create a live video. Social media will filter your video in order to help you to reach your target audience. Compare with the TV or paper advertisement, it can attract more target audience and less time-consuming. 

Reason 3: Create engagement

For online shopping, customers get information about the product mostly from the description. With live video, customers can know more about the details of the products. The customers can have a real-time conversation with the owner while they are watching live video. If more interaction with the customers is created, there will be an increase in user-retention and repeat visitors. It can finally enhance the sales performance of the company.

Reason 4: Building Trust

Live streaming can build trust between the shops and their audiences. Live video showing the real-time situation. The product they see from the live video is real and no editing or post-production on the footage. During the communication with the owners, the customers will establish a personality for the shop/brand. It can help the company to build a strong relationship with the customers. Therefore, if the online shops demonstrate their products through live video, the customers will trust this shop more and become loyal customers of this shop.

Live video is not only for sharing a person's life or communicate with people, but it also can be a tool for promoting your products and brand building. Live streaming is the way for you to make your shops more outstanding.
    

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